Marketing Services
We don’t just source products — we help build entire brands and bring them to market the smart way.
From launch to scale, The Sourcing Agency offers strategic marketing and tailored industry support across every touchpoint. Whether you’re an e-commerce startup, retail brand, wellness label, tech innovator or hospitality group, we help you stand out and sell through.
Our services include:
- Native Advertising (Taboola, Outbrain)
- Affiliate Marketing Strategy & Setup
- Amazon Marketing & Optimisation
- AI-Driven Product SEO & Content Development
- LinkedIn Outreach Campaigns
- Facebook & Google Ads Management
- Industry-Specific Brand Support (Beauty, Fitness, Food, Tech, Hospitality & More)
With a deep understanding of product positioning, digital strategy, and industry nuances, we ensure your product not only reaches shelves — but gets into carts.
Native Advertising
We run performance-driven native ad campaigns on platforms like Taboola and Outbrain to drive highly qualified traffic to your products. These ads appear as sponsored content across top-tier publisher websites and are ideal for reaching warm audiences who are already browsing content related to your niche. Perfect for storytelling, virality, and long-term customer acquisition at scale.
Affiliate Marketing Strategy & Setup
We help brands set up powerful affiliate programs that reward others for promoting your product. From platform setup to partner outreach and commission structures, our team creates a sustainable, results-based marketing engine that scales organically over time. Ideal for e-commerce and info products looking for a low-risk growth channel.
Amazon Marketing & Optimisation
From A+ content to keyword strategy, PPC ad campaigns, and review generation — we optimise your Amazon listings to stand out and convert. Whether you’re launching your first SKU or trying to increase sales velocity, we take a data-led approach to win the Buy Box and boost rankings in a competitive marketplace.
AI-Driven Product SEO & Content Development
We use AI tools alongside human strategy to create SEO-rich product descriptions, landing pages, and blogs that rank. Whether it’s technical product SEO or lifestyle-driven content, our approach is designed to boost discoverability across Google and marketplaces while staying aligned with your brand voice and customer intent.
LinkedIn Outreach Campaigns
We design and run hyper-targeted LinkedIn campaigns to help you reach decision-makers in retail, distribution, or partnerships. From crafting outreach messages to managing follow-ups, we turn cold leads into warm conversations — especially powerful for B2B products, DTC wholesalers, and service-based brands.
Facebook & Google Ads Management
We manage full-funnel ad campaigns across Meta (Facebook/Instagram) and Google (Search, Shopping, YouTube). From creative strategy to targeting and retargeting, we optimise for ROI, scale, and brand equity — whether you’re launching a new product or retargeting abandoned carts.
Industry-Specific Brand Support
No two industries are the same — and we know how to speak the language of yours. Whether you’re in beauty, fitness, food, fashion, hospitality, or tech, we tailor our sourcing, packaging, branding, and marketing strategy to align with your audience and industry expectations. Our team understands compliance, trends, and retail pathways for each niche.
Some of The Brands We Work With.
Some of Our Amazing Clients...
In this crucial moment, we teamed up with the Pregnancy Pillow Co to devise a fresh and innovative design for their product. Together, we navigated the complexities of ordering their first container load, and remarkably, this was accomplished even amidst the challenges posed by the pandemic. This transformation marked the beginning of their remarkable journey towards growth and success.
Since then, the Pregnancy Pillow Co has gone from strength to strength. Their dedication and tenacity have propelled them into expanding their horizons further, with plans to enter the highly competitive U.S. market in 2024.
What sets our client apart is their unique business model—dropshipping bespoke custom made wedding dresses. We embraced the challenge, providing sample sets and arranging captivating photoshoots to bring their vision to life.
Today, our client thrives online and is gearing up for the opening of a boutique in Perth, with Byron Bay on the horizon. Their journey is a testament to our partnership, delivering elegance and romance to brides around the world.
Our approach was both meticulous and hands-on. We scoured the globe for the finest materials, ultimately getting oils from Australia, sourcing glass bottles from Italy and eco-friendly packaging from China. The result? A product line that stands as a testament to our unwavering commitment to quality and sustainability.
This dedication has paid off handsomely for our client, who has since taken their brand to international shores. With 150 stockists spanning the globe, they continue to grow and thrive, championing products that are both eco-conscious and proudly Australian.
To bring this vision to life, we embarked on a thorough exploration, collaborating with four distinct suppliers to source the various components of the product. What truly sets this venture apart is our partnership with an Australian factory, where skilled artisans handcraft each and every piece.
This commitment to Australia craftsmanship aligns seamlessly with the brand's values, allowing them to proudly market their products as authentically Australian-made. Today, this brand thrives across multiple online platforms, driven by the purposeful beauty of healing gemstone jewellery
It was a eureka moment as Vegan Silk checked all the boxes, and our client was absolutely thrilled. After a thorough evaluation of two factories, we finally settled on an exceptional supplier renowned for producing top-quality pillowcases and bedding sheets.
Of course, the global pandemic threw a wrench into the shipping process, causing some disruptions. However, once our stock arrived, it was all systems go. Sales took off like a rocket, and the brand's success story continues to grow.
The results were transformative. With a reduction in return rates from 9% to just 1%, and boosted by our sourced products, sales skyrocketed, reaching an impressive 5 million dollars within that year. This success story illustrates our dedication to finding the right solutions for our clients and achieving remarkable outcomes.
